A few pioneering media organizations have started to personalize their user experience. Here is what they did and what the next steps should be.Read More
The Global Media Forum is Deutsche Welle's yearly flagship media conference, that brings together decision-makers and influencers from the worlds of journalism, digital media, politics, business, civil society and academia. The event regularly attracts around 2.000 guests from more than 130 countries and took place in Bonn from June 11th-13th this year.Read More
How would you like to get news personalised to your taste? If this question doesn’t appeal to you, it’s not a surprise. While the concept of offering online content fitting to the person viewing it is nothing new, there is a great level of mistrust in the idea for different reasons.
Ever since social networks became popular, we are all familiar with the idea of seeing what we like most. Or at least the equivalent of what an algorithm thinks we do. Facebook is the most well known provider of such a timeline. And it’s also Facebook that is one of the main reasons people are questioning the content they are seeing: We don’t know whether the information we get is correct, whether it’s complete or if we’re missing out on something. Nor why exactly we are being shown this information - we don’t have control over it.Read More