How would you like to get news personalised to your taste? If this question doesn’t appeal to you, it’s not a surprise. While the concept of offering online content fitting to the person viewing it is nothing new, there is a great level of mistrust in the idea for different reasons.
Beyond the state-of-the-art: innovative components in CPN
Compared to neighbouring media industries, the news publishing industry has been relatively reluctant to adopt personalisation in their offering. CPN wants to actively take part in this evolution and assist European news publishers to adopt personalisation.
Welcome to the CPN project (Content Personalisation Network)! With a team of broadcasters, media companies and technology providers, we work towards a new approach for personalising digital content, enabling economic impact for large and small news publishers.
CPN aims to rebuild trust in personalisation, be and stay relevant, and create a platform that meets the needs of different types of media organisations, large and small.
CPN @ Deutsche Welle Global Media Forum
The Global Media Forum is Deutsche Welle's yearly flagship media conference, that brings together decision-makers and influencers from the worlds of journalism, digital media, politics, business, civil society and academia. The event regularly attracts around 2.000 guests from more than 130 countries and took place in Bonn from June 11th-13th this year.
“We tell you what you want, what you really really want”
CPN is an Innovative Approach to Content Personalisation, write Tilman Wagner and Olga Kisselman (Deutsche Welle).
“A few pioneering media organisations have started to personalise their user experience. Here is what they did and what the next steps should be.”
The main goal of the CPN project is to create innovation in the way content creators can structure content production, distribution and in-depth interaction with audiences.
WAN-IFRA one of nine CPN partners
WAN-IFRA’s Global Alliance for Media Innovation has joined the project to connect it with its network of media professionals that could benefit from it.