Compared to neighbouring media industries, the news publishing industry has been relatively reluctant to adopt personalisation in their offering. Understandably, since a lot of industry specific ethical, journalistic and business considerations come into play.

Nonetheless, the way is being paved by companies like The Washington Post, with its Arc Publishing platform, while Adobe, with recent personalisation options in their AEM publishing software, and others following suit.

The main goal of the CPN project is to create innovation in the way content creators can structure content production, distribution and in-depth interaction with audiences. To do this, CPN will realize an innovative Open Virtual Platform. This means that the platform will be 'open' to future third-party integrations and that it is not intended to be a physical system which media companies should install, but as a 'virtual' platform which can be adapted to the needs of media companies by connecting different services together.

Welcome to the CPN project (Content Personalisation Network)! With a team of broadcasters, media companies and technology providers, we work towards a new approach for personalising digital content, enabling economic impact for large and small news publishers.

CPN is an Innovative Approach to Content Personalisation, write Tilman Wagner and Olga Kisselman (Deutsche Welle).

The CPN Project is researching and developing an improved personal news offer, enabling economic impact for large and small news publishers. WAN-IFRA’s Global Alliance for Media Innovation has joined the project to connect it with its network of media professionals that could benefit from it.