Europe is scattered with media companies, large and small, representing an enormous amount of cultural diversity. Millions of news content items have to find their way to millions of users. The CPN project will tackle the challenge by developing a new approach to personalisation of digital content, allowing both large and small media companies to better target content to media consumers. For media consumers, CPN aims  to enable a better delivery of news, insights and informations in the right format at the right time and in the right context to each media consumer.